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My Life in Advertising and Scientific Advertising (Hopkins, Claude)
My Life in Advertising and Scientific Advertising
Autor Hopkins, Claude
Verlag NTC Publishing Group,U.S.
Sprache Englisch
Einband Kartonierter Einband (Kt)
Erscheinungsjahr 1966
Seiten 336 S.
Artikelnummer 9357145
ISBN 978-0-8442-3101-3
CHF 24.40
Folgt in ca. 10 Arbeitstagen
Zusammenfassung
Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling.

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide