Do you struggle with impulsive overeating? Do you find food to be both friend and enemy? Would it surprise you to know that your impulsive overeating isn't your fault? If you want to change any habit or behavior, you need to understand what caused the formation of this behavior in the first place. Impulsive behavior is difficult to navigate without an understanding of your personality, triggers, and thinking patterns. It really is all in your head. And it really is something you can fix. It has been acknowledged in the scientific community that "Impulsivity is perhaps the most important trait to consider for binge eating and associated eating disorders". And simply understanding what impulsivity is will not be enough to overcome it.