Apollo, Challenger, Columbia: The Decline of the Space Program provides unparalleled longitudinal insight into the organizational successes and failures of NASA. The book treats NASA over its 45-year history from 1958 to 2003, concentrating on five "data points"

* 1967: when Tompkins first served as a Summer Faculty Consultant in Organizational Communication to legendary rocket scientist Wernher von Braun during the Apollo Program.
* 1968: when he served in the same capacity to help reorganize NASA's Marshall Space Flight Center.
* 1986: when he investigated the communication failures that caused the explosion of the space shuttle Challenger.
* 1987: when he researched NASA's highly successful Aviation Safety Reporting System.
* 2003: when he interpreted the communication failures leading up to the catastrophic failure of the space shuttle Columbia.
>In considering other organizations in trouble, Tompkins identifies ten "communication transgressions," one of which, for example, is "ignorantia affectata"--an affected or cultivated ignorance of organizational problems. In contrast to these failed organizations and their pathologies, Tompkins offers a sketch of two healthy organizations that live by "value logics"--applying ethical values in the organizational workplace. There are lessons to be learned from NASA's disasters. With all of the high-profile ethical lapses in U.S. corporations, Tompkins advocates individuals and organizations taking responsibility for their actions.