Michael Bush co-founded GrowthWays Partners, providing strategic advisory services to entrepreneurs, founders, investors, management teams, and related stakeholders. He is passionate about optimizing the enterprise value of companies in the natural products industry while ensuring that the value they build provides benefits far beyond the financial. With a career spanning over 25 years, Michael has led venture-backed businesses in the natural products, healthcare, and bioinformatics industries. Notably, as the president and CEO of probiotic innovator Ganeden, he expanded the market of the company's patented ingredient to over 65 countries and more than 1,000 SKUS. His tenure culminated in the successful 2017 merger with Kerry, Inc. Michael has raised hundreds of millions in growth capital and participated in dozens of M&A transactions, including successful exits worth almost half a billion dollars. He speaks frequently at industry events, including BevNet, Natural Products Expo, and Supply Side. He's an investor and board member for several for-profit and not-for-profit organizations and holds degrees in Biomedical Technology and Business Administration. Michael lives in San Francisco and is a devoted husband and father of three fabulous daughters. He enjoys his time off playing the guitar and traveling. As a certified meditation instructor, Michael is dedicated to a path of personal growth and helping others find ways to integrate mindfulness into their lives.