Dr. Liz Thach MW is the Distinguished Professor of Wine and Management at Sonoma State University where she teaches on both the undergraduate and Wine MBA programs. An award winning author, she has published over 150 articles and 8 wine books. Thach holds a PhD from Texas A&M and became a Master of Wine in 2011. She also works as a wine judge in various competitions, and has served on many non-profit wine boards.

Peter Yeung is a leading wine-business consultant. He was previously VP of Strategy and Business Development at Kosta Browne Winery and Realm Cellars, both in California, where he developed and executed strategic marketing plans, and a senior consultant at McKinsey & Company. He holds an MSc from the London School of Economics and a BA in Economics from the UC, Berkeley.