If you are a game changer who wants to enter or expand your business into the African market but do not yet have the local knowledge and capabilities, this book is for you. Its personal and expert insights are both theoretical and practical, with insights that apply to both African and global organisations looking to navigate Africa. INSIGHTS INCLUDE: ¿ What to expect during the planning and identification of markets. ¿ Considerations during the implementation and setting up of the business. ¿ Whether to go it alone or with a partner. ¿ How to choose a partner. ¿ How to make it work in the chosen market.