Explore the iconic signs and storefronts of Los Angeles through photos, stories, and personal anecdotes.
Somewhere between the allure of the Hollywood sign and Pacific Ocean, there it is. You may have seen it in your favorite movie, walked by it a thousand times, or maybe it's just a distant memory. It's the signs and storefronts that make LA, and the greater Los Angeles area, so iconic. Not only can you see the history of Los Angeles, you can see history. A history, in some cases, that is holding on for dear life. Each photo tells its own story of survival. Amidst these images are essays, anecdotes, and stories from artists, writers, actors, musicians, and business owners about their own personal LA. Take a journey to the towns, cities, and neighborhoods that define culture, one photo at a time.
