The crypto era has arrived, and business will never be the same.
Real applications of crypto technology are growing exponentially: cryptocurrency payments are moving frictionlessly across borders; NFTs are generating real value for creators and consumers alike; and new blockchain-enabled business models are being built around decentralized finance and Web3. What do you and your company need to know and do today to create new opportunities and avoid disruption? Crypto: The Insights You Need from Harvard Business Review will show you how innovative organizations of all kinds are embracing decentralized technology, reinventing themselves, and thriving in the new age of crypto.
Business is changing. Will you adapt or be left behind?
Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.
You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
A curated collection of HBR's latest thinking on how the rapid adoption of crypto technologies are changing business.
- Curates HBR's latest and most important thinking on crypto.
- Provides a range of diverse contributors and viewpoints with clear takeaways. From foundational basics to research to use cases?all with HBR's quality and rigor.
- Provides the essential basics and prepares readers for more in-depth engagement with HBR's most cutting-edge, forward-looking, and provocative content on the topic.
- Answers the question "What does HBR have to say about what's real about crypto and what's hype?"
- Clear takeaways in bullet points at the end of each chapter.
- Will feature an introduction by a prominent business thinker tying the articles in the book together.
Audience: All leaders and managers, especially those with an interest in the intersection of technology, strategy, and innovation.
