The sound identity of a brand is reflected from the proper use of sound. Audio Branding refers to the technique that transmits sounds for commercial or communicational purposes. Companies known worldwide have used this marketing strategy to make their products recognizable, but in Ecuador the techniques of sound are not used to recognize your product. The sound is an important piece for the human being, even more evident since everything is heading to the digital era. By making use of music, you can get a better reminder of what you hear and see around you. Including the right music or sound design to a brand can create a sense of familiarity, comfort and concrete recall.