This book offers a four-step framework for transforming data into innovative, persuasive visualisations that will appeal to different audiences.
How can you transform a spreadsheet of numbers into a clear, compelling story that your audience will want to pass on?
This book is a step-by-step guide (honed through the authors' Guardian masterclasses, workshops and seminars) to bringing data to life through visualisations, from static charts and maps to interactive infographics and motion graphics.
Introducing a four-step framework to creating engaging and innovative visualisations, it helps you to:
· Find the human stories in your datasets
· Design a visual story that will resonate with your audience
· Make a clear, persuasive visual that represents your data truthfully
· Refine your work to ensure your visual expresses your story in the best possible way.
This book also includes a portfolio of best-practice examples and annotated templates to help you choose the right visual for the right audience, and repurpose your work for different contexts.
