When Sam was little, she liked drawing pictures. When she got bigger, she still liked drawing pictures. In fact, she liked drawing pictures so much, she went to Loughborough University to learn more about drawing pictures, and graduated from there with BA (Hons) Illustration.

From there, she was employed for 5 years as a designer, before making the move into illustration. Originally from Leicester, she is now based in North London, and her time is fairly evenly split between working, and snacking.

Sam works mostly in children's publishing but has worked across many other fields including greetings cards and gift wrap, toy packaging and design, jigsaw puzzles, calendars, and branding.