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Sharkonomics: How to Attack and Defend Your Business in Today's Disruptive Digital Waters (Engeseth, Stefan)
Sharkonomics: How to Attack and Defend Your Business in Today's Disruptive Digital Waters
Autor Engeseth, Stefan
Verlag ISEAS-Yusof Ishak Institute
Sprache Englisch
Einband Kartonierter Einband (Kt)
Erscheinungsjahr 2020
Seiten 208 S.
Artikelnummer 32550158
ISBN 978-981-48682-5-9
Auflage 00002 A. Second Edition,
CHF 31.95
Fremdlagertitel, Lieferzeit unbestimmt.
Zusammenfassung

- Expanded and updated edition of the popular Sharkonomics- How to gain market share for companies of any size.- Original perspective on competing in business and what we can learn from nature- Written in a savvy and engaging style - in the same vein as Seth Godin.

Stefan Engeseth is one of Europe's most radical marketing thinkers and consultants. He is the author of One and The Rise of PR and the Fall of Advertising and speaks and lectures regularly around the world.