Creativity has long been thought to be an individual gift, best pursued alone schools, organizations, and whole industries are built on this idea. But what if the most common beliefs about how creativity works are wrong? Group Genius tears down some of the most popular myths about creativity, revealing that creativity is always collabourative-even when you're alone. Sharing the results of his own acclaimed research on jazz groups, theatre ensembles, and conversation analysis, Keith Sawyer shows us how to be more creative in collabourative group settings, how to change organizational dynamics for the better, and how to tap into our own reserves of creativity.

In this authoritative and fascinating new book, psychologist Sawyer tears down some of the most popular myths about creativity and erects new principles in their place.