On the surface, Bob Hasson's life in business has followed a storyline many entrepreneurs dream of writing for themselves. Over forty years, he successfully grew his solo startup venture as a house painter into one of the largest and most respected commercial paint companies in the Western U.S. Yet the true story of this growth and success, both in business and in life, lies not a classic recipe of hard work, talent, and great opportunities, but in something deeper: his journey of learning to live as a person of honor in business.