IVY DAY sacrifices herself for each picture, coming back from death in one role to be resurrected for the next. IVY DAY is a movie star. IVY DAY is an icon. IVY DAY is immortal. These are the tenets of her fans, her devotees. A trio of girls' sole shared ambition is to take up her uniform, their savior's blonde hair and branded makeup, which promises beauty and grace. They treat and poke and prod themselves, ascetics of aesthetics, revealing inner and outer horrors… A quiet collector builds a shrine to IVY DAY in the back of an old video store, transfixed on reel after reel of her performances… And there is JOHN MARK. He is her newest, biggest fan. He is her champion. And he will stop at nothing to assure her immortality.