The modern skillset for creative problem-solving, compiled by four industry experts

We are about to enter a new Age of Creativity that will require a new set of superheroes to help the world thrive. This book will make you one of those creative superheroes by unleashing new creative superpowers to help you solve your biggest business problems, namely the powers of: Hacking - learn how becoming a hacker will help you tackle problems in different ways. Making - learn how getting your hands dirty and making things opens up new parts of the brain as well as creating happy accidents. Teaching - learn how teaching yourself and others consolidates experience in a fast-paced world. Thieving - learn how looking to what already exists helps you solve your problems. This is the Modern Skillset for Creative Problem Solving.

A must-read for anyone interested in developing their creativity at work, in any industry. Features contributions from leading figure in the creative industries: storytellers, advertising gurus, business innovators, designers and more. An evolved version of the creativity classics - One Plus One Equals Three (Dave Trott), Hegarty on Advertising (John Hegarty) and The Advertising Concept Book (Pete Barry) - for the digital age.