Joe David Rice, born in Paragould and reared in Jonesboro, is a well-known and respected resource on all things Arkansas. An accomplished promoter of the state as a "must-see-and-experience" destination, Rice served as Arkansas's tourism director for thirty years, working under five governors. He enjoys exploring the Arkansas countryside, be it by foot, canoe, or car, and unearthing those lesser-known tidbits that make the Natural State so special.