Original in conception and bold in its diagnosis, this work will be welcomed by students of, and researchers in, economics, social theory, Marx, Foucault and postmodernity. 'This is an exciting heuristic adventure, which would appeal to students of Marx and Foucault, and indeed anyone concerned about the hypereal 'shopping mall' logic of the postmodern capitalist world we live in at the moment' - Saul Newman, Macquarie University, Australia'