Shows how the psychology of persuasion can provide insights for those interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet.
A practical, entertaining and insightful book, based on recent academic research, showing how to improve your powers of persuasiveness. It also illuminates just how many areas of life are enhanced by our ability to get others to say 'yes' to our requests. A humorous and insightful popular psychology title.