Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy!
. With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
. Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
. Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.
