This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.

"Quantitative Research Methods in Consumer Psychology" is an essential book for those interested in understanding current, effective, and most of all relevant methods for quantitative consumer research. The examples used are clear and detailed, and they give the reader, of any level, a better understanding of how to improve his or her research methods.

-Valdimar Sigurðsson, Reykjavik University, Iceland