Far beyond a colouring book, Stop Making Art and Die makes it impossible not to succeed and flourish as an artist. Rich Théroux gets you not only drawing, colouring, and designing, but immerses you into the meaning and wellbeing of art. He tells a story of artists overcoming obstacles to build an artists' Bohemia, providing a deeper understanding of the business of art and how to exhibit your work -- or even start your own gallery. Rich Theroux Besides being a caveman, Rich is a genius talent at painting and drawing. His art hangs here and there in prominent homes and galleries but he prefers not to boast about it. Rich is founder of Gorilla House and Rumble House and is most generous at sharing. Intriguingly, he calls himself a tomato can. He and his tribe exist/co-exist in Calgary, Alberta, Canada.