In this collection of illuminating essays, Jack Lohman, chief executive officer of the Royal British Columbia Museum, shares his views on the role of museums in the various cultures of the world, on the importance of architecture and design in the personality of a museum, on the challenges of creating resilient cultural institutions in the face of financial crises, and much more. He speaks from the heart and from his many years of experience in some of the great museums, in London, Rio de Janeiro, Cape Town, Warsaw and many other cities around the world.