This text reports on patterns of consumption of non-branded alcohol in seven countries: Brazil, India, Mexico, Russia, Tanzania, Zambia and Zimbabwe. Using local consultants, investigators interviewed families in each country, in both rural and urban areas, on the subject of their drinking habits over a thirty-day period giving specific attention to their religious, educational and socio-economic status. Experts in the fields of toxicology, economics, and anthropology as well as representatives of the beverage industry give commentary on the common themes emerging from the collected data.

First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.