This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business.
Topics covered include:
*product differentiation
*price discrimination
*hiring and training workers
*labor-management relations
*international trade
A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.

Using game theory as its theoretical underpinning, this text covers notions of strategy and the motivations of all the agents involved in a particular economic situation, in addition to background concepts.