Wim Hof is a Dutch daredevil who currently holds 20 world records relating to his ability to withstand extreme cold. As co-author of Becoming the Iceman, through his scientifically validated achievements and as the creator of the Wim Hof Method, he has inspired ten of thousands worldwide to reclaim their vitality through the practice of breath control and ice therapy. He has had major docs done about him by the BBC, Vice and has appeared on CNN, National Geographic, Discovery etc... Koen de Jong lives in Amsterdam and has written six books about breathing and running. His book The Marathon Revolution is a bestseller in the Netherlands. He has run six marathons and is a practitioner of Vipassana meditation. Since meeting Wim Hof Koen enjoys winter swimming and his favorite book is Momo by Michael Ende. Jesse Itzler is an entrepreneur, author of NY Times best seller Living with a SEAL, endurance athlete and former rapper. He is the co-founder of Marquis Jet, one of the largest private jet card companies in the world, the founder of The 100 Mile Group and an owner of the NBA's Atlanta Hawks.