The New Production of Users traces the history of designer-user relations from the era of mass production to the present days. Its focus lies in elaborating the currently emerging strategies and approaches to user involvement in business and citizen contexts.
"A welcome addition to the reading list for any aspiring student of innovation and technology management who has a thirst for understanding the how users, like technology, are pervading services, products and business models." -Brendan Galbraith, Ulster University, Ireland
