Offers managers a solid look at the world of social media, spelled out in clear and simple English. If you want to get started with social media and look at ways it can be used to improve internal and external communication, sell products and services and boost your productivity and effectiveness as a manager, this pocket guide is for you. It includes the pros and cons of social media, multiple management applications, important questions, and tips and techniques. Plus, you'll see how some companies have successfully put social media to use.