Why is wine so difficult? It might be because we in the industry have long used ridiculous tasting notes to describe wine, even though these descriptions fail to encapsulate all that a wine offers. Notes of blackberries, tobacco, and leather. How does this odd list of a few flavors help you decide if you will like a wine? "Wine Hack" offers a new w

Will promote and market the book on social media such as: Website url: winehack.nyc Twitter Handle: donedrinkin Facebook page: jeffrey schiller LinkedIn: Jeffrey schiller and IG WINEHACK

Will send copies to the Food Network / Cooking Channel and pitch to them on a tv show that explores the wine regions of the world.

Will visit the leading MBA and graduate schools and present to their wine clubs (Georgetown, Columbia, Yale, Harvard, Duke, and many more have these clubs)

Will visit being a panelist at wine events in NYC (Wine Riot, for example)

Will also develop a short series of youtube videos that guide people through the interactive / tasting portions of the book