Creativity is astir: reborn, re-conjured, re-branded, resurgent. The old myths of creation and creators - the hallowed labors and privileged agencies of demiurges and prime movers, of Biblical world-makers and self-fashioning artist-geniuses - are back underway, producing effects, circulating appeals. Much as the Catholic Church dresses the old creationism in the new gowns of 'intelligent design', the Creative Industries sound the clarion call to the Cultural Entrepreneurs. In the hype of the 'creative class' and the high flights of the digital bohemians, the renaissance of 'the creatives' is visibly enacted. The essays collected in this book analyze this complex resurgence of creation myths and formulate a contemporary critique of creativity.