Using examples, this work demonstrates why Americans should turn to entrepreneurs in the private sector rather than the federal government to guarantee the protection and improvement of environmental quality. It aims to offer alternatives to traditional thinking about the environment.

Arguing that Americans should turn to private entrepreneurs rather than the federal government to guarantee the protection and improvement of environmental quality, the authors document numerous examples of how entrepreneurs have satisfied the growing demand for environmental quality. Beginning with historical cases from the turn of the century, they illuminate the benefits of entrepreneurial participation in wildlife preservation, aquatic habitat production, and environmentally friendly housing development. As government budgets shrink and more people question the efficacy of government regulations, Enviro-Capitalists offers alternatives to traditional thinking about the environment. While the book does not claim that the private sector can provide solutions to all environmental problems, it offers innovative ideas that will cultivate and encourage environmental entrepreneurship.