With an abundance of data and evidence, this book explores the societal and biological factors that determine whether cultures are able to ascend socially, economically and intellectually. Drawing on science and statistics as much as on human instinct and emotion, it reconsiders the modern world with a motion to improving it.
Dr Clotaire Rapaille is a marketing expert - drawing on psychology and anthropology in his research - and the CEO and founder of Archetype Discoveries Worldwide. He has written over fourteen books, most recently The Culture Code, which has been translated into twelve languages.
Dr Andr¿Roemer is a diplomat, civil servant, entrepreneur and academic. He has written over eighteen books on a diversity of topics including economics, happiness, art and crime, and is the President of La Ciudad de las Ideas.
